03.06.2014 20:08

Icelandair recently premiered their new in-flight safety video. Instead of falling in line with convention, they decided to take the opportunity to produce a film that not only underlines the importance of safety, but that also engages passengers with a sense of curiosity and Icelandic beauty. Indeed, being safe has rarely looked so beautiful.

Inspired by Iceland itself, the new safety video includes Iceland’s nature as the stunning backdrop to the traditional and important safety message presented to all passengers. For example, emergency lighting takes on a new, non-threatening identity when compared to the northern lights, and assuming the brace position becomes a calm and collected maneuver when waking up after a long relaxing slumber by the lulling shores of a lake.

The safety video was written and produced by Islenska Ad Agency and directed by Pegasus. Showcasing Iceland’s hot spots of nature and beauty, filming took place on location around Iceland, including Jokulsarlon, Thkgil canyon, Fjadrargljufur gorge, Thorsmork National Park and Eyjafjoll, close to Eyjafjallajokull.

Icelandair offers service to Iceland from Boston, New York-JFK, Washington, D.C., Seattle, Denver, Toronto and Edmonton, with seasonal service from Newark, Minneapolis-St. Paul, Orlando Sanford, Vancouver, Halifax, and Anchorage. Connections through Icelandair’s hub at Keflavik International Airport are available to more than 20 destinations in Scandinavia, the U.K. and Continental Europe. Only Icelandair allows passengers to stopover in Iceland for up to seven nights at no additional airfare.

For additional information about Icelandair’s fares and packages to Iceland & beyond please visit us at www.icelandair.us or by calling (877) I-FLY-ICE.