The Bahamas branch

The Bahamas branch

1969

Loftleidir Icelandic began its jet flights in an unusual manner in early 1969. Their low-fare permit from the US Government for flights between Iceland and the United States was tied to slow-flying aircraft, and this prevented a switch to faster jet planes. As a result, their service was advertised with the slogan "We are slower but we are lower," until they found a solution to their quandary in the Bahamas.

A small airline, Air Bahama, flew jet aircraft from the Bahamian islands to Luxembourg and offered low fares. Loftleidir Icelandic took over the company's operation on March 5, 1969, and just one day later, the first jet flight for an Icelandic airline left the Bahamas for Luxembourg.