Icelandair launches stopover buddy2016
A new, global marketing initiative is launched in early 2016 called the Icelandair Stopover Buddy. The service allows passengers who stopover in Iceland on their way across the Atlantic to request a travel buddy, who is also an Icelandair employee. The initiative is called "The best marketing gimmick of 2016" by The Daily Mail.
Three new destinations are added to the route network, giving passengers even more options: Chicago, USA; Montreal, Canada; and Aberdeen, Scotland. Icelandair resumes service to Orly Airport in Paris, complementing the existing service at Charles de Gaulle Airport.
With increasing flights and destinations, Icelandair adds a Boeing 767 wide-body jet to its fleet.
In the summer, Icelandair flies Iceland’s male national football team to their first-ever major tournament, where they finish in the top 8 at the European Championships in France.
Icelandair introduces a cashless cabin, allowing passengers to pay with all major cards, both debit and credit, on board. This revolutionizes service on board.
Icelandair becomes the first European airline to offer fleet-wide gate-to-gate Wi-Fi.