Come to Iceland

Come to Iceland

1996

Icelandair acquired one of Iceland's largest travel agencies in 1996 as part of its new strategy to develop its tourist services; introducing customers to Iceland had been an important part of the company's operations since Loftleidir had started offering stopover packages to transatlantic passengers in 1955. This marketing sector was gaining increasing importance and massive sums were injected into advertising. The network was expanded to draw passengers onto routes that passed through Iceland.

The Icelandair network was expanded with new destinations in North America, including Boston, Halifax and Minneapolis, which brought hundreds of thousands of new customers and increased tourist interest in Iceland. In 1994, 180,000 tourists visited Iceland for long or short stays. Six years later, that figure had risen to 303,000. In 2015, 1.2 million tourists visited Iceland.